I figure, if I need a truck, that I need it mostly to put stuff in it and then take that stuff somewhere. I accept that you may need to haul more tonnage, or whatever. These seem legitimate concerns.
However. I do not anticipate driving across a canyon on a pair of steel girders with giant fans blowing at me. I do not anticipate driving out of a garage which is in the process of exploding. I do not anticipate encountering I-beams swinging at me from great steel K'nex towers. Oh, or needing to stop on a dime when the road ends inexplicably fifteen feet after the cliff edge, which I have failed to notice.
Because those situations are insane.
I submit that in these situations I would not feel good, without any reference to the make or model of truck I was driving. I don't know that being in a truck would make me feel any better than being in a Mini (except I guess for axle width issues on the girders).
Does this sort of advertisement actually strike anyone as more macho, or is everyone else staring at the television going "huh whuh?" just as I am? What the heck, people?