Here's a photo, in case you don't stalk the Jaguar website.
There are two things I associate with Jaguar sedans. One is the headlights. The other is the distinctive divided grille. This car has neither. It also comes in multiple colors, but whatever.
The E-Type and its successors had neither the headlights nor the grille, but they were incredibly hot sports cars. Recognizable Jaguars, if of a different variety.
This car doesn't look like a Jag, and it's ugly. It's not distinctive, it's not attractive, it's nothing. If I'm paying Jag money, I want it to be a nice car. In point of fact, I want a Jaguar.
Is this really so unreasonable?