Why does Saab have such a lousy motto?

"Born from jets." There's just something about it that fails to roll trippingly off the tongue.

I'm not sure I could do better with that material. I think what they mean to say is, "We used to make jets, now we make cars, and for this reason our cars are awesome." Obviously that's an even worse motto, although it could probably establish some sort of cachet with the wordy indie crowd of unnecessary prolixity.

Better mottoes might be:
Saab: Not as Ugly as You Remember
Saab: European-engineered! Now with less fascism!
Saab: Val Kilmer totally drove one in The Saint, guys! Guys?

I mean, they have these swanky commercials with pretty blue skies and not-hideous cars, but then all they can produce is "born from jets." Woo! I am excited now!

Edited to add: Wow, this is embarrassing. As one of my more erudite readers pointed out, Val Kilmer drove a Volvo in The Saint, not a Saab. I plead that I saw the movie a long time ago, it was terrible, and I apologize in fourteen different positions for mixing up my ugly European cars.