I'm talking to you, Orbit. And to you, Trident. What is the point of packaging that totally fails to keep its contents, you know, inside the package?
Trident used to be in those little foil packets. And you would tear off a strip every time you took a piece, and refold it tidily. This worked until the last piece of gum, at which point you threw the last shred of foil away. I think that this packaging had the added bonus of being incredibly cheap to produce.
Now, however, they have redone the packaging, so that if you use it in the intended fashion, you get about two pieces in until it falls apart in the bottom of your handbag and scatters gum everywhere. If you, through sheer cussedness, attempt to use it in a way that might work, it lasts only about two pieces more until it, too, explodes all over your purse. Incorrect, people!
Orbit also just disintegrates in a handbag, but at least it was always that way and is therefore not a step down. The regular paper and foil mess in the PlenTpak is also no good. Trident were really the only people who had this down: it was compact, it could be re-closed indefinitely, and was reasonably tidy.
If it ain't broke...