Sports are awesome. Some college sports are even awesome. It's possible that some people actually enjoy watching basketball. And there is a lot of basketball this month.
Enough that it will ever be even mildly amusing that ESPN has constant banners about how many man-hours will be lost in filling out brackets? No. Definitely not. Enough that all sporting news outlets have forgotten that other sports exist? There's a reason my homepage is BBC Sport.
People get this excited about the World Cup. But that's only every four years, and it's what we do instead of wars.