Why "snowpocalypse?"

I had already written an entire post on how people who keep mocking the mid-Atlantic for panicking during a record snowfall are really irritating, but then I remembered about "snowpocalypse."

This is my approximate reaction:

HJKGRRRRRBARBAROUSNEOLOGISMSIHATEYOUALLLAFHSDKJLAHESRFHWEROHAFSDFHAKLSFJHKALSDFHSDKJFH.

Thank you.