This summer, if you were in Italy, you may have seen advertisements, at bus stops and the like, that consisted of naked people in animal masks. Generally, the advertisements also had the word "amore" on them.
What do you think they were advertising?
If you thought "pet food," well, you're correct, but you should also probably seek help, because that doesn't make any sense at all.
Nowhere do the ads mention pets. I suppose you might know about the brand name. But you might not, and, as "amore" is an actual word in Italian, and may not even be the name of the company (I am not willing to spend more than the four seconds I have already spent trying to find out), pet food is not really a good first guess.
Or at least it shouldn't be. Seriously, Italy, that is weird.