I'm not cool; I didn't watch Freaks and Geeks; I'm sorry; you can take your authenticity elsewhere.
He used to be in vaguely stupid movies, like Tristan & Isolde or Annapolis or Flyboys. And, yes, they were dumb, but he was very handsome in them and at least they weren't particularly offensive. And Rufus Sewell got to be a not-bad guy for once (In Tristan & Isolde. Come on, keep up.).
Then there was the Spiderman incident, or incidents. And those got unbelievably stupid, but, again, Mr. Franco looked good and wasn't the worst part of them.
And then, Mr. Franco discovered he was an Artist. Fair enough. This happens to a lot of actors. They stop shaving, start dressing like hobos, and act in films with Sean Penn. This is to be discouraged! Sean Penn is awful.
The pièce de résistance, of course, is 127 Hours. The dilemma: it promises to be two hours of staring at James Franco's face, but it is almost certainly unbearably pretentious and he is unshaven. The universe, ever-helpful, has provided a solution: the film is so unpleasant you will probably vomit.
Thanks, James Franco! Go brood with your cheekbones and your artistic integrity, jerkface.