Tuesday, March 20, 2012
Why do we now have advertisements for sugar?
"Only 16 calories per teaspoon!" they boast. "Not made of cancer!" they claim implicitly. "And only made a little bit of diabetes," they mutter shamefacedly.
This is absurd. It's sugar. I understand the necessity of advertising the calorie-free sweetener du jour, because it's not real, and it has a stupid name. But sugar is a real thing. Are we next going to advertise flour?
I am reminded of Mr. Ingleby's response when Lord Peter wonders helplessly why one would buy butter when bombarded with advertising for cheaper and allegedly just-as-good margarine: "You don't need an argument for buying butter. It's a natural, human instinct."