It's Wes Anderson. Every White Person between 18 and 40 is contractually obliged to see it, and the field is really even wider than that because it has Edward Norton in it, not just a Wilson or two.
Self-conscious Salingerian profundity? Especially if nothing actually unpleasant happens, and it's shot, essentially, with Instagram? The vintage wardrobes we wish we had? We eat this stuff up like candy.