Why has White House Black Market lost its conceptual clarity?

No, it was never going to sell you the greatest dress you've ever owned.  No, it was not ground-breaking or trend-setting.

It was, however, the perfect place if you required a new LBD in a pinch, or desperately needed a plain white--actually white--wrap for a wedding this weekend and everyone else for some reason had only cream or a wacky fringe or ruffles or something.  They would have one, and it would work perfectly and it would not cost the earth.

And then they started selling jeans, which are blue, and I think the next step was touches of red.  And after that, le déluge.  Beige, blue, it's all fair game.

So now they are still not ground-breaking or trend-setting, they are still not going to sell you the greatest dress you've ever owned, and they are no longer useful for problem-solving in the clutch.  Whoops.